Aligning stakeholders is a key element of every complex sales process. It involves creating a shared understanding between different departments and individuals to ensure that everyone is on the same page and working towards the same goals. To ensure that stakeholders are aligned, it’s important to use BASIC mapping, alignment in buyer- and sales processes, and networking skills.

BASIC mapping is an effective tool for aligning stakeholders. It stands for Buyer, Amplifier, Seeker, Influencer and Coach/Champion. By understanding each stakeholder’s beliefs, attitudes, skills, and interests, you can create a shared understanding and ensure that everyone is working towards the same goals.

Aligning the buyer- and sales processes can also help with stakeholder alignment. Understanding the buyer process involves identifying the way your leads like to work internally when looking for an external partner or solution. By understanding this, you can create a tailor-made touchpoint plan where you ensure that everyone is guided towards the same goals, in their own preferred way.

Finally, networking skills are also important when it comes to stakeholder alignment. Networking involves creating a strong network of contacts and developing relationships with those contacts. By building relationships with stakeholders, you can ensure that everyone’s expectation, values and goals are aligned.

Melrox helps you to align stakeholders and raise your chances of coming out on top when negotiations and resistance start.