Discovering the true needs of leads is vital to any successful sales process. It involves understanding customer needs and creating a plan to meet those needs. To ensure that you are discovering the true needs of your leads, it’s important to use listening skills, questioning skills, and micro expressions.

Listening skills are very important during every step of a sales process. This involves actively listening to the customer and not interrupting them. It also involves not forming conclusions about what the customer is saying, but rather focusing on understanding their needs. By practicing active- and deep listening, you can gain a better understanding of what your leads are really looking for.

Questioning skills are also crucial for discovering the true needs of leads. This involves asking the customer the right questions, at the right time, in order to gain a better understanding of their demands. Good questioning should be a mix of open-ended, closed and leading questions to guide you towards the true challenges that lie behind the answers of your leads.

Finally, micro expressions are also necessary for discovering the true needs of leads. These are tiny facial expressions that can reveal a lot about how the customer is feeling. By paying close attention to the customer’s micro expressions, you can gain a better understanding of their needs and create a plan to meet their needs.

Melrox helps you to discover the most crucial and urgent pains of your leads so can solve those needs with the best solutions available.