Qualify
Lead qualification is an essential part of any sales process. To ensure that leads are qualified quickly and effectively, it’s important to use the right tools and techniques. No one wants to lose time investing in leads that are never going to convert. The PACT Framework, research skills and priority management can all help you to identify and qualify leads.
The PACT Framework, which stands for Problem, Authority, Consequence and Timing, is a useful tool for qualifying leads. It consists of five questions: What is the problem of the lead that we can solve? Who has which authority? What are the consequences of not fixing the problem? When are they in the ‘Buying Window’?
Research skills on LinkedIn and Google are also important for qualifying leads. LinkedIn is a great resource for researching potential customers and connecting with them. You can use the platform to search for leads in your target audience and review their profiles to determine if they’re a good fit. Google can also be used to research leads and uncover additional information about them.
Finally, priority management is key for qualifying leads. It’s important to prioritize leads based on the criteria that you’ve established, such as the size of the deal or the likelihood of the lead to convert. Prioritizing leads will help you focus your time and energy on the leads that have the highest potential to convert.
Melrox helps you to qualify leads and clients quickly and effectively during every step of the sales process. This way you never invest your time badly.
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Qualify
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