“No matter how advanced technology becomes, the human touch remains irreplaceable in sales.”

These words are part of my core beliefs when it comes to sales these days.

So I was thrilled to hear Tom Pennings, Founder and CEO of Salesnudge, say these words in our first conversation a couple of months ago.

In this episode of ‘Tip the S(c)ales’, Tom shares his journey and passion for leveraging technology to make a meaningful impact on people’s lives.

What sets him apart is his unique background—an entrepreneur deeply rooted in technology and engineering rather than a traditional sales career.

We discussed his career, lessons learned, passion for sales and other topics below:

• Enhancing sales flows for teams.
• Transitioning from a sales hero to a manager.
• The lack of personalized training and support for managers and their teams.

Thanks again for our lovely conversation, Tom. 😉